Change is the only constant. In the world of advertising this is probably more relevant than anywhere else. Indeed, advertising has seen a spectrum of development over the years, right from the advent of print media in the 1700s, to the emergence of radio and telemarketing, to the prevalence of digital marketing we see today. Each passing year has brought something new and exciting to the field of advertising; trends that have changed the face of advertising and shaped it into what we know today.
2017 enlightened us to trends like influencer marketing, mobile marketing, live streaming and content marketing. In light of the dynamic and ever changing nature of trends in advertising, it is certain that 2018 will not only integrate and improve on the trends established in the previous year but will also bring forth many more trends that will take the world of marketing and advertising to greater heights.
For this reason, advertising agencies in Pune must be vigilant and ensure that they adapt themselves to the current trends to keep themselves ahead in the race.
Let's take a look at a few of the marketing and advertising trends that are sure to dominate 2018:
Mobile marketing is once again set to dominate the world of advertising. With studies showing that users spend an average of 69% of their media time on their mobile phones, it is obvious that mobile advertising continues to be a lucrative option for brands to get the best responses from their target audiences. With reliance on mobiles devices increasing day by day, be it for work or for socializing, more and more brands are opting for mobile optimized sites and mobile apps facilitating easy accessibility and wider reach.
One trend that is expected to take advertising by storm in 2018 is video marketing. People have always been fascinated by visuals and are more likely to respond to content that is showcased through a visual medium rather than through text. In fact, according to a recent study, it is observed that viewers retain 95% of a message when they watch it in a video as compared to 10% when reading it in a text. This is why advertising agencies in Pune would find it much more beneficial to make use of a video to narrate a brand story rather than putting it down through text.
Artificial Intelligence (AI) has already started to make waves in numerous industries. While we're only just starting to discover the potential of artificial intelligence, a study conducted by Business Insider in 2016 already has experts suggesting that over 80% of businesses are expected to have some form of virtual assistance implemented by the year 2020. The main appeal of chatbots is their capacity for instant response, not to mention their ability to automate marketing and sales activities, thereby leading to increased efficiency and productivity.
4) Native Advertising:
Another lucrative trend for advertising agencies in Pune to keep in mind is native advertising. According to a report by Business Insider, native advertising is expected to drive 74% of all ad revenue by the year 2021. The unobtrusive nature of native advertising allows it to blend seamlessly into the platform it is on, thereby building trust and engagement with the consumers. Native advertisements tend to attract attention without obstructing the browsing experience and keep the viewer engaged and interested.
These trends are just the tip of the iceberg when it comes to marketing and advertising. Not only will these trends continue to grow and flourish in 2018, but will likely give rise to even more exciting avenues for the field of advertising in the years to come, true to the dynamic nature of the industry.
It is important for agencies to take note of these trends and keep up with the subsequent developments to stay ahead of competition and affirm their success. As one of the experienced advertising agencies in Pune, Promising Designs Pvt. Ltd is well in tune with the current trends in the advertising sector and have succeeded in developing a strong client base through ideal advertising and marketing strategies. We believe in the power of research, planning and execution and with our unique "True Story" approach, we aim to provide each and every client the ideal solution for their business.
This user has not submitted a user bio yet
There are zero comments yet, why not be the first?
You must be logged in to post a comment.
Please log in or register to comment or reply to a comment.
Solution Of Website Ranking Problem Using SEO Tools
Step By Step Free SEO Process
SEO Analyzer | Online SEO Tools | Siteseostatus.com
Educational Research & Inbound Marketing In Asia
Making Educational Programs Appealing To Asian Prospects
Most Effective SEO Tools In 2017 | Siteseostatus.com
Grab Every Industry Wise Email List And Executives Mailing Addresses With More Benefits At AccuDB
Initial Seo Analysis : Online SEO Tools Powered By Siteseostatus.com
Education Marketing Services In Asia – Should You Just Go Local?
Can’t Find Your Site On Google? | Use Best SEO Tools | Siteseostatus.com
Over 300,000 Registered Customers: Utsource
Get Best Quality Of Manufacturing Industry Email List With More Benefits And Counts At AccuDB. Grab It.
Healthcare Email List - Healthcare Mailing List - AccuDB
C-Level Executives Email List - C-Level Executives Mailing Addresses - AccuDB
Promotional Items Still Work Best
Step By Step Free SEO Process And Tips
Augmented Reality Vs. Virtual Reality: What Are The Differences?
Increase Website Rankings
Offset Printing Services, Offset Printing Companies| Patel Printing Press
Medical Email List | Medical Mailing List | Medical Mailing Addresses | AccuDB
Why Teenagers Make Great Entrepreneurs?
UAE Free Ads Classifieds Online
Post Free Jobs Ads In Dubai
Post Free Classified Ads In Dubai
Details In Dubai Car Classifieds
Post Free Ads In Abu Dhabi
Why Hire Event Staff
Why You Should Hire A Professional Cleaning Singapore
Find Ready To Assemble Kitchen Cabinets In Different Styles & Finishes
Do You Need to Buy Instagram Likes?
Surview Offers The Best Online Survey Makers That Give Excellent Output To Your Business
Ready To Assemble Kitchen Cabinets – Cost Effective Customization
Why Choose Digital Printing Via GoldenAdds?
Top Guidelines To Select Publicity Service Providers For Your Business
Technology Users Email List, C-level Executives Email List, Healthcare Mailing List, Industry Wise Email List
Industry Wise Email Lists & Mailing Lists With Assured Benefits
Solar String Lights Outdoor Solar Post Cap Lights
Key Features Of RPM Standard Sensor In Aircraft
Enhance The Effectiveness Of Your Trade Show Stand With The ‘personal’ Touch
Benefits Of A Clean Email List & Mailing Addresses At Mails STORE
C-Level Executives Email List: CEO, CFO, CMO, CIO, CTO Mailing List At Mails STORE
Top Marketing And Advertising Trends 2018
CHECKLIST FOR EFFECTIVE EXHIBITION STAND DESIGN
Engine Data Monitor 730 System Vs 760 System
Skagen Joan Quartz SKW6331 Men’s Watch: Minimal, Timeless And Classic
Aircraft Engine Monitoring Systems How It Work
Creative Custom Stationary Designs & Business Stationary Design
Working & Features Of Oil Temp Probe In Aircraft
Installation Of RPM Sensor For Bendix Mag In Aircraft
How Slim Line Gauges Works In Aircraft?
Working Principles Of RPM Sensors In Aircraft
CEO Email List | Chief Executive Officers Mailing Lists & Email Addresses |Mails STORE
Do You Want To Buy Instagram Likes?
How Slim-line Tach Gauges Works In Aircraft?
Accelerate Your Business With Digital Marketing
Features & Applications Of Outside Air Temperature (OAT) Probe
6 Steps To Advertising Success
What Are The Specifications & Features Of EDM 800 In Aircraft?
Classic EGT And CHT Scanner - How Does It Work In Aircraft?
Reasons Why You Should Consider Hiring Advertising Agency UK Over DIY
4 Steps For Improving On Page SEO Of Your Website
To Digital Or To Traditional? That Is The Question! - Digital Vs. Traditional Advertising
Media Buying Agencies UK - Reasons Why You Need Them
Ring In The New Year With A Touch Of Advertising
Physicians Email List | Doctors Mailing Lists | Physician Database
5 Outdated SEO Tactics To Avoid This New Year
5 Impacts Of Social Media On SEO.
Technology Users Email List | Technology Users Mailing Database | Technology Leads
Why Is It Important To Choose Media Buying Agency Manchester?
Different Kinds Of Advertising Methods To Advertise About Your Company And Its Services
5 Steps To Your Insta-Success
The Tale Of Email (Marketing)
Things You Need To Know About TV Advertising Effectiveness
Generate A Solid Brand Exposure Online With Digital Media Advertising
Attendees List | Trade Show And Expo Attendee Mailing Addresses Database
Industry Wise Email List | Industry Wise Mailing Addresses Database
International Email List | International Mailing Addresses Database
Three New Kratom Strains That Impressed Us Right Away
The Importance Of Digital Signage For Your Company
Find Best Amusement Machine Supplier To Enhance Your Business Prospects
Find Best Push Button Suppliers Through Fun Label
Easiest Way To Build Your Online Sales Funnel That Can Increase Your Sales
Articlesnow4u.com cannot show any publisher Adsense adverts at the moment, we have decided to create a clone site to give our publishers the opportunity to use Adsense with their articles to create further revenue.
The clone site is Articlesnow4u-Adsense.com your user details and articles have been copied from articlesnow4u.com as of Mon 28th May 16:00 GMT, please can all users check their login details and make slight changes to their articles please.