What kills me about the entire “Never Settle” saying and the “ultra-premium” label is that OnePlus just doesn’t need to exaggerate. The company’s phones are truly some of the best, and the OnePlus 7 Pro might just be the best overall package in 2019. Where else is one going to find a capable camera, huge notch-less display, a powerful spec package, and that incredible 90Hz display all in one place? Even more so, where is that found for under $700?
There is absolutely no need for OnePlus to exaggerate and call this phone “ultra-premium” or hinge its brand on the “Never Settle” saying. The OnePlus 7 Pro offers a lot for an affordable price, so it doesn’t need to apologize for the couple of things it lacks. Wireless charging isn’t exactly “necessary,” and neither is a proper IP rating.
But when you say your phone is the best on the market today, doesn’t settle on anything, and use words like “ultra-premium,” you can’t under-deliver. At this point, I truly wonder if OnePlus will ever deliver a device that “Never Settles.” The OnePlus 7 Pro is a good step towards that, but it’s not there, not yet.
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