When you are about to go to a recording of music for your advertisement you need to endorse the brand and get in partnership with the vocal artist. Now, this partnership is not considered legal, but there has to be a true partnership between the two entities that is the artist and the brand.
Beyond the label of your brand, you cannot license the audio track without the vocalist’s permissions. This type of licensing is generally not done when a vocal artist, is performing for a film or advertisement for a company.
It is quite probable that you don’t know of these complex rules when the recording itself is being done. And thus you need to hire a company that knows the terms and conditions for music licensing and commercial music production.
What permissions do you need to form the vocal artist?
Apart from negotiating on the master rights you as the brand owner also need to get permission in writing. Anything that is produced in the audio content along with the music such as singing, whistling, screaming, or talking needs to have the permission of the vocalist before you can license on it.
Remember that such licensing rights and obtaining permission are subject to international law in the world of music and audio production for a brand. But the local jurisdictions might have a few more rules on their own, which is also generally the case.
Thus, before licensing straight away you need to check out the local jurisdictional laws and what they state.
What about the cost of the project and fees for the lead singer?
Usually, vocalists will have the say on the fees and it is not done for free. Based on the union scale or regardless of the brand and union status the lead singers will have the fee decided on their own. Sometimes not knowing these rules may end up you are paying a penalty fee.
Remember that the fee for the vocal artists is to be paid based on union fee laws within your jurisdiction.
The vocal talent fee to your surprise may be a bit more than you previously thought of. It is sometimes more than synch and master license combined.
What you can do to avoid any problems in the future or avoid paying a penalty for violation of rights is hire a music production and vocal rights management company so that they can do the negotiation bit on your behalf and give you the best prices for a lead vocalist fee and synch based on your budget.
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