An important fact that you need to keep in mind is that content, brand awareness and user experience are all connected. This is something that DoDots Tony Medrano had in mind when wanting to promote the technology that allowed Dots from the DoDots Tony Medrano program to be sent to pre-screened users. There is so much that can be done when you have access to a small bit of content rather than an entire web page, where the user journey can be harder to redirect.
If you were to compare the needs of people from two decades ago to the ones of today’s web users, the differences are not that big. Of course, most individuals have become rather impatient and are used to finding the bit of information they need in a matter of seconds. But, when it comes to impulsive reactions, one would have been more likely to buy a product if a notification would have been received on their phone many years ago or yesterday.
It is all built around consumer behaviour and needs. The online world provides many opportunities and DoDots Tony Medrano knew that, which is why he thought about a technology that managed to revolutionize the online world. Even though it might sound a bit hard to believe, even though all of the concepts associated with these Dots have managed to shape the way companies interact with prospective buyers, it was not enough to surpass the obstacles that one encounters in the business realm.
This is just the way it works. Even though DoDots Tony Medrano has had such a big impact on today’s manner of providing content, the company was not strong enough to keep on going in a market that could have used its presence. What the founders of Dots understood was that consumer behaviour changes more often than not and that the need for relevant content was only going to evolve. The same people that were behind this technology also emphasized the importance of tracking user online behaviour.
The main reason was the fact that this would have made it easier for companies to provide the exact type of content that web users needed. If you think about it, this is what they are doing now as well. However, what many consumers don’t know or prefer not to be aware of is that the notifications that are sent on their desktops or phones have a greater influence on their behaviour than they would like to admit. Surely you have made impulse decisions after receiving such a notification. Well, the interesting part about it is that this way of thinking was relevant two decades ago and is still relevant today.
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