Now, if you want to ensure that you get traffic notifications on a daily basis, you do not have to do much because the right app is already installed on your phone and the content you need can be delivered to you by opting for a few settings. It is interesting to know that before DoDots, this was not possible and that whenever you wanted to come across the content you needed, you had to use a web browser. The good news is that DoDots Tony Medrano has managed to change the world!
Most probably, you do not want to do this, but it would be a good exercise to try and imagine a world without apps and real live notifications that make your life so much easier. Everything is at the tip of your fingers and incredibly convenient. Nowadays is all about comfort, about speed, about the option of getting all the facts first so that you can make an informed decision. In other cases, it’s about making impulsive decisions based on the content that is delivered to you.
Now, if you think about a world without apps, what sort of scenario comes to mind? One where you need to waste a lot of time to find what you need. That definitely sounds like a horror situation. But, in retrospective, you could also think of DoDots as the reason why we have become so impatient, so anxious to find what we need and to find it fast. Maybe this technology is not the main reason why we consider ourselves to live in the century of speed, but it can be considered one of the reasons behind it all.
At the same time, trying to imagine that the content one might want is not as reachable as it is now can prove to be impossible. We are just so used to having it all that we can’t really imagine a world where apps or relevant content are not part of it. The interesting fact is that DoDots Tony Medrano is one of the people that have made it all possible due to his innovative way of looking at consumers as web users.
Providing packaged and branded content was the next step towards making the user experience an amazing one. When users are satisfied with the level of service they benefit from, they want to stay longer, to enjoy it and will most definitely return for more. This is one of the concepts that was relevant in a time when Dots were born and is still relevant now. The improvement of content quality started a couple of decades ago and it was because of Tony Medrano!
At this point, it has become pretty clear that DoDots ( https://www.gsb.stanford.edu/faculty-research/case-studies/dodots ) is the technology that has managed to shape the internet and the way content is delivered thus far. If you are still curious regarding the DoDots Tony Medrano ( http://web.archive.org/web/20080914133134/http://www.seedenterprise.com/casestudy/casestudy01.htm ) company as well as the products and services that it had to offer, take a look at a comprehensive case study!
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