When it comes to U.S. real estate, New York possesses some of the most significant properties in the nation. As a result, it’s coveted by those seeking a new home in which to settle down and raise families, as well as businesses who are looking for prime commercial property to develop. However, for those who have properties to sell in New York, the competition can be intense. Because of this, it’s crucial to create a real estate listing that makes a buyer have a sense of urgency to view and buy the property, all the while paying you the price for which you’re asking.
Think Outside the Box
If you want your New York property to sell fast, you must be willing to think outside the box when it comes to creating your real estate listing. For the best results, be as descriptive as possible about the property. But rather than just talk about how many bedrooms it has or how much square feet it contains, talk about what a prospective buyer can do with the property. For example, mention how the bedrooms can be great for a growing family, or what businesses would be a perfect fit for your commercial property. By taking the initiative and putting some initial ideas on the table for potential buyers, you’ll have a head start on the competition.
Have an Eye-Catching Headline
Since you never get a second chance to make a first impression, the headline for your New York real estate must be eye-catching and get people’s attention. Some of the best ads use large doses of humor to make their ads stand out, so if you’re good at making people laugh you can use this to your advantage. Since most listings are matter-of-fact about the specifics of the property, injecting humor will virtually guarantee your ad will get noticed in a hurry.
Have a Compelling and Inspiring Description
Because many people fail to realize how powerful words can be, they often write ads that report just the facts, ma’am. Instead of writing something that resembles an ad Joe Friday might have written, write an ad that is very visual. By doing so, potential buyers will read your ad and be able to see themselves in your home or business property, which makes them eager to contact you about the property before it gets away.
Include Special Promotions
If possible, include as many special promotions as you can about your property. Whether it’s a special financing rate, paying closing costs, or offering a rent-to-own option for a limited time, deals such as these will always make people eager to talk to you about what you have for sale.
By using all or a combination of these techniques in your real estate listing, it’s likely your New York property will be the toast of the Big Apple. Just be prepared, because once you put your dynamic ad out there for all to see, you’ll likely have more offers than you ever thought possible.
Elie Hirschfeld is a real estate developer in NYC.
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