Understanding SEO is important to develop effective SEO techniques that will increase your search traffic and in turn expand your business. Well-developed SEO strategies also result in greater visibility and more conversion can happen resulting in greater revenue. The process should start from a complete SEO audit of your website.
This audit, when done by an SEO expert will tell you why you are not receiving enough visitors. The audit has to be done on the basis of certain parameters like presence of SEO title tags for all the pages of your website or optimisation of each page on the basis of specific keywords. But one should be careful to avoid keyword stuffing so that it is not penalised by the search engines. The structure of the URL of the page also plays an important role in optimising it for the search engines. The URL should be simple short and easy to remember and it should tell the search engine about the content of the page. If the URL says something that has not been described in the page your website may be penalised for it. Simple SEO techniques like using hyphenated words in your URL bring good results.
Many people must have told you the importance of having rich content for your website, but is the content properly formatted? Is the text properly broken up using h1 and h2 tags for different level heads? Have you used bold and italics texts in your page? Have you added relevant images or infographics along with text content? Don’t forget to add ALT tags to the images. Your chosen agency will help you in incorporating all these techniques in order to build successful SEO strategies.
Understanding the target audience should be the base for zeroing in on the strategy. The purpose of any search engines is to help the users by providing useful and relevant information and obtaining data from their usage pattern the engine helps them further in their searches. So, when you know your target audiences’ requirement you deliver them exactly that and naturally rank higher in the search pages of the search engines. The opinion and browsing behaviour of the users is therefore extremely important and your strategy should have scope to incorporate them regularly. One should use analytics to do an in-depth research on this and then develop strategy accordingly.
Creating a landing page properly optimised for the search engines is also important for the success of your SEO strategies. SEO techniques involving landing pages creates magnets for incoming search traffic. Moreover, you can drive even more traffic to the landing page with the help of press releases and of course SEO optimisation. The page must have useful and informative content in landing pages and must have a call to action button. Also, it should not have any outbound link so that the users can leave the page without signing up. With the help of a good digital marketing agency you can always develop a strong strategy to take your page in the first page of Google and attract more and more users to your business.
SEO strategies ( http://www.link-building-strategies.com/link-building-packages.html ) and SEO techniques ( http://www.link-building-strategies.com/monthly-link-building.html ) should be developed after in-depth research.