Published: 2019-09-19   Views: 14
Author: smartexhibition
Published in: Marketing
Pre-Exhibition Marketing Methods To Ensure More Footfalls At Your Stall

Participating in a trade show is a serious business. For companies, it’s a platform to promote their brand and expertise, and usually involves a hefty investment. Rent for the exhibition booth space, the cost of creative exhibition stand design and installation, travel and accommodation expenses incurred by company staff attending the trade show, free give-aways and other expenses – they all add up to a fairly large number. So naturally, you have to get good return on investment.

Whether you are looking for sales leads or to create a buzz for your brand, whether yours is a custom built exhibition stand or a modular design, success depends on getting the right people and the right volume to your booth.

Plan ahead

Research has shown that about 70% of attendees usually make a list of the stands they plan to visit long before they enter the exhibition hall or convention centre. Most individuals visit trade shows with the intent of finding products, services, and solutions so they have a predefined plan for the stalls they will visit during the event. Hence, it is necessary to ensure that visiting your exhibition stall becomes a part of your target audience’s agenda. To do that, they must be notified about your participation in an event in advance so that they are persuaded to visit your stall.

Here are 4 marketing methods to increase the footfall at your exhibition stall and maximize the return on your investment.

1. Harness the reach of social media

Social media is a great way to notify your target group that you are participating in a specific trade show. Create posts for your business page on Facebook, LinkedIn, Twitter and Instagram and promote your exhibit. You can highlight features of your stall, introduce special offers, share videos of your product and invite visitors to come see/try the product up close.

2. Design a catchy email campaign

When it comes to email, there are two groups to target. Firstly your inhouse database of regular customers, local contacts and solid prospects. Secondly, the registered attendees of the trade show. Organisers will usually give you access to this list, so you can shortlist possible prospects and reach out to them.

Though the most ideal strategy would be to send personalised mails or invites, it may not be practical. In any case, email marketing is a really effective and inexpensive way of informing visitors and attracting leads. Here, rather than generic invitations, try highlighting a fresh offer or product feature that works as a hook to rouse curiosity and build interest in your product or company. 

3. Invest in digital marketing

While promoting your event on social media is free, it can be helpful to leverage paid ads and posts to ensure the right people see your communication through targeting. You could also build an interactive microsite with simple questions, drop-down lists etc. encouraging visitors to set an appointment for meeting at your stand. It’s a great way to ensure potential visitors visit your exhibition booth.

4. Go offline too

In addition to online channels, don’t forget to use every offline opportunity as well. You could publish advertisements in industry magazines to promote your exhibit and make a case for prospects to visit your trade show booth.

There are many companies who prefer to use snail mail too, sending creative invitations and direct mailers. In our increasingly digital world, holding attractive communication in your hand has its own appeal.

Conclusion

When planning your pre-exhibition marketing strategy, it’s worth remembering that even a creative exhibition stand design can draw crowds. But high footfall doesn’t always translate into success. A well-planned and efficiently-executed pre-exhibition marketing strategy can ensure that a high percentage of visitors are from your target demographic so you generate more relevant leads.

Author Bio

This user has not submitted a user bio yet

Article Comments

0 comments.

There are zero comments yet, why not be the first?

You must be logged in to post a comment.

Please log in or register to comment or reply to a comment.

Similar Articles

Start Your Dream House With DSRInfra Bulk Sms Service Provider Tips On How To Promote Education For All In Asia Sharing The Role Of Educational Institutions Through Your School’s Story Direct Mailers Reach Your Customers With Rudiments Of Marketing Strategies Keala Kanae Is Useful Or Not? Hire A Reliable Online Marketing Agency Digital Marketing With PPC How To Make Best Possible Use Of Agam Berry? What Is Online Trading System And How Its Work? Aircraft Engine Monitoring Systems - How It Works Best Investment Secrets For Every Beginner Why Should You Consider Travel Incentives For Your Business? Refine Your Looks Removing The Small Imperfections On Yourselves How To Target Quality Traffic On Your Website Or Blog 5 Things I Learned From Working On One Of India's Biggest Infrastructure Projects Advantages Of Radio Advertising And Outdoor Advertising Latest SEO Trends In 2019 You Must Know This Installation And Maintenance Of EDM 960 Twin Engine Management System Which Basic Or Luxurious Baby’s Products Are Needed? Krave Kratom Gold Overview Attenuate The Dial Of Leads And Sales With The SEO Marketing Company Best Reflective Safety Jacket| Hi-Viz Safety Jacket| Safety Vest|Velcro Safety Vest Manufacturer ,Exporter And Supplier In India 6 Tips On How To Improve Your Google My Business Listing 5 Most Popular Augmented-Reality Apps Of 2019 Knowing The Viable Online Sites To Shop Better Pre-Exhibition Marketing Methods To Ensure More Footfalls At Your Stall Why Are We Doing What We Are Doing!

Articles Search

Articlesnow4u.com cannot show any publisher Adsense adverts at the moment, we have decided to create a clone site to give our publishers the opportunity to use Adsense with their articles to create further revenue.

The clone site is Articlesnow4u-Adsense.com your user details and articles have been copied from articlesnow4u.com as of Mon 28th May 16:00 GMT, please can all users check their login details and make slight changes to their articles please.

Featured Articles