In 2004, a group of snowboarding enthusiasts wanted to sell snowboarding equipment to fellow snowboarders, and started to look for the right channels to do the same. But soon they realized that none of the e-commerce platforms available in the market were half as good as they expected. Frustrated, one of those snowboarders, who happened to be a computer programmer, decided to build his own ecommerce store, Snowdevil.
That programmer was Tobias Lütke, and the store that he built and successfully launched later on, is known today as Shopify: one of the most popular E-commerce platform, supporting more than 800,000 businesses in approximately 175 countries, with total gross merchandise volume exceeding $41.1 billion in 2018.
The amazing success story of Shopify
Internationally, Shopify has been the puppeteer for making the digital footprint of scores of brands, including Budweiser, Tesla, Red Bull, and many other big players. In the UAE and Middle East too, Shopify has spread on like wildfire, not surprising as the trade market in UAE is one of the most robust ones in the world, and the UAE is slowly but steadily transforming its digital economy and coming to terms with the full potential of the internet of things.
Internet and Shopify in the UAE:
Like the rest of the world, business and technology in UAE too are embracing each other. More and more citizens are coming online, and thus startups and SMEs in the UAE are screening their potential customers and inviting them to their virtual stores.
But why Shopify? Shopify UAE is an extremely handy E-Commerce solution through which users can easily build, design and run their online store. It comes with an easily navigable E-Commerce web builder and a pretty routine and manageable CMS.
But the real reason for its success is that Shopify is built for small businesses. A non Web designer or developer can also easily build their online store; basically, it’s your standard starter pack for people who want to quickly start selling their products.
What is it that Shopify offers?
Shopify and Shopify Plus have been popular in the UAE because of the company’s importance placed on Adapted Localization (appealing to local users by features applicable for them based on their region), and the push on digitalization.
It is true that Shopify is built for small businesses, but that is not to say that big brands, businesses and retailers cannot make use of this easy online tool. Brands like Tesla, Red Bull etc, come in Shopify’s Clientele list and have been able to enhance their digital presence significantly through Shopify. Usually, such businesses are the ones that generally do not generate a lot of sales online. Take Tesla, for instance, the Car manufacturing giant. The logistics of running an E-commerce shop for a car manufacturing company isn’t very complex, as not many customers buy cars online. Therefore, shopify is a good fit for such E-commerce websites.
Basically, Shopify is ideal for sellers who want to expand their stores and products to the digital space, but don’t have the requisite programming skills like coding or web designing to make an E-commerce website. At Pro Web, our expert developers can guide you throughout the process of building an alluring E-commerce website on Shopify.
Making an E-commerce website on Shopify is easy and simple. The best point is that it provides a 14-day free trial on all of its packages.
Shopify features allow sellers the freedom to design and customize their store, organize products, respond to customers, track orders and accept payments, among other things.
Shopify comes with varied pricing plans to fit myriad businesses, ranging from smallest start-ups to the biggest multinationals.
No wonder Shopify has held its own against equally strong competitors like Magento and Opencart.
This article is written by Mr. JC Thomas who is associated with Pro Web - Unisys. Pro Web - Unisys expertise is the Web Development, Design & Marketing. They have designed and developed more than 1000 websites & offer complete solutions for design and development. They provide custom-made application, and have a wide-range of digital marketing services at most affordable rates. For more details, call +971528050084
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