Urbanization And Hygiene Concerns Fuel India's Bottled Water Market Expansion

Published: 2025-03-05
Views: 15
Author: falguni mmr
Published in: Business

India Bottled Water Market Poised for Significant Growth Amidst Rising Health Consciousness

The Indian bottled water market is experiencing remarkable growth, propelled by increasing health awareness, urbanization, and a surge in tourism. Valued at USD 4.28 million in 2024, the market is projected to reach USD 11.392 million by 2032, registering a Compound Annual Growth Rate (CAGR) of 13% during the forecast period.

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Competitive Landscape

The Indian bottled water market is highly competitive, featuring both international and domestic players striving to capture market share. Major companies such as Bisleri, Aquafina, and Bailley are prominent in the market. These brands are embracing direct-to-consumer models by developing their own online platforms or partnering with delivery applications to reach a broader customer base.

Regional Demand Trends

The demand for bottled water is notably high in urban areas across India, driven by increasing health consciousness and the convenience of packaged drinking water. The market is also witnessing growth in rural regions due to rising awareness about waterborne diseases and the importance of safe drinking water.

United States: Growth Opportunities in the Bottled Water Market

The United States bottled water market continues to expand, driven by consumer preferences for healthier beverage options and increasing concerns about tap water quality. The market has seen a shift towards premium and functional bottled water products, catering to health-conscious consumers.

Recent Developments

In November 2024, Nestlé announced plans to separate its water and premium drinks business into a standalone global unit by January 1, 2025. This strategic move aims to drive growth under new leadership and reduce costs by at least $2.8 billion by 2027. Nestlé is also exploring both internal and external partnerships to enhance distribution networks and resource utilization.

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Asia Pacific: Bottled Water Market Trends and Opportunities

The Asia Pacific region held the highest market share of 42.00% in 2022 and is expected to maintain its dominance during the forecast period. The growth is attributed to increasing urbanization, rising disposable incomes, and a growing awareness of health and wellness among consumers.

India Bottled Water Market segmentation : 

by Product

Flavoured Water
Purified Water
Mineral Water
Sparkling Water

The Indian market for bottled water is divided into several product categories, including mineral, sparkling, flavoring, and filtered water. With a market share of over 40.0% in 2024, the purified category is expected to continue to dominate the market for the foreseeable future. Because polluted particles in running water are often the cause of diseases like typhoid, dysentery, and diarrhea, consumers are looking for ways to save water, and businesses are facing similar difficulties. For instance, Aquafina offers filtered, sodium-free pure drinking options.

by Packaging Type

PET (Polyethylene Terephthalate) Bottles
Water Cans
Others

by Distribution Channel

Supermarkets and Hypermarkets
Specialty Stores
Online
Others

The India Bottled Water Market is divided into off-trade and on-trade segments based on the distribution route. In 2024, the off-trade category had the most revenue share, accounting for 85.6%. All retail establishments, including supermarkets, hypermarkets, convenience stores, mini markets, and traditional stores, are included in this sector. The growing convenience of quickly choosing the preferred brand of bottled water with a certain mineral combination is propelling the growth of the India Bottled Water Market over the forecast period. The off-trade market carries brands including Himalayan, Bailley, Kinley, Bisleri, and Aquafina.

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 Learn about the top players driving innovation in the India Bottled Water Market :

1. Bisleri
2. Himalayan
3. Bailley, Parle Agro
4. Pepsi’s Aquafina
5. Coca-Cola’s Kinley
6. Coca-Cola India
7. PepsiCo India
8. Dharibal Group
9. Narang Beverages
10. Aquasure
11. Kingfisher
12. Qua, Narang Group
13. Oxyrich, Manikchand
14. Rail Neer, IRCTC
15. Tata Water Plus
16. Pure Life, Nestle
17. McDowell's No. 1

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