Biscuits Market Report: Insights On Growth, Revenue & Market Trends

Published: 2025-03-11
Views: 8
Author: falguni mmr
Published in: Business

Global Biscuits Market: A Sweet Crunch of Growth and Opportunity Worldwide

Market Overview

The global biscuits market is experiencing remarkable growth, driven by evolving consumer preferences, product innovations, and increasing demand for convenience food. The market is expected to witness a significant Compound Annual Growth Rate (CAGR) over the forecast period, expanding across key regions such as North America, Europe, Asia-Pacific, and the Middle East & Africa.

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Competitive Landscape and Key Players

The biscuits market is highly competitive, with several key players dominating the industry through product innovations, partnerships, and acquisitions. Major companies such as Mondelez International, Nestlé SA, PepsiCo, and Britannia Industries are investing in premiumization and healthier snack options to attract a broader consumer base. The expansion of private labels and regional brands is also reshaping the competitive dynamics in the market.

Higher Demand in Asia-Pacific and North America

The increasing preference for ready-to-eat snacks and growing disposable income in Asia-Pacific have made it the fastest-growing region in the biscuits market. North America continues to hold a significant share due to strong consumer demand for organic, gluten-free, and high-fiber biscuit variants.

Regional Insights

United States: Growth through Innovation and Health-conscious Trends

The U.S. biscuits market is seeing a surge in demand for healthier alternatives such as sugar-free, high-fiber, and organic biscuits. Key industry players like General Mills and Kellogg’s are focusing on expanding their product portfolios by launching innovative flavors and functional ingredients. The rise of e-commerce and direct-to-consumer sales channels has further fueled market growth.

Mergers & Acquisitions in the U.S.

The U.S. market has witnessed strategic acquisitions, such as Mondelēz International's acquisition of Give & Go, aimed at strengthening its baked goods segment. Additionally, PepsiCo’s investment in healthier snack brands has expanded its market presence in the biscuits industry.

Asia-Pacific: Opportunities in Premium and Functional Biscuits

Asia-Pacific is emerging as a key region for biscuits market growth due to increasing urbanization, changing dietary habits, and rising disposable incomes. Countries like India, China, and Japan are leading the demand for premium and fortified biscuits, with consumers opting for healthier snacking options.

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Key Recent Developments in Asia-Pacific

The region has witnessed partnerships between local and global players, such as Britannia’s collaboration with Bel Group, aiming to expand premium biscuit offerings. In China, e-commerce giants like Alibaba and JD.com are driving online sales for biscuits, reshaping the retail landscape.

Middle East & Africa: Trends Shaping the Biscuit Industry

The Middle East and Africa (MEA) region is seeing growing demand for biscuits due to increasing youth population and shifting dietary patterns. The rise of convenience stores and supermarkets has contributed to higher product accessibility.

Consolidation and Market Expansion in MEA

Key players are investing in regional expansion to cater to local tastes. Nestlé recently launched new biscuit varieties tailored to Middle Eastern flavors, while local brands are capitalizing on traditional recipes with a modern twist.

Europe: Updation and Premiumization of Biscuit Products

Europe remains a mature market, with consumer preference shifting towards organic and gluten-free biscuits. The region also sees a strong trend in sustainable packaging and ethical sourcing of ingredients.

Notable Acquisitions in Europe

Ferrero Group has strengthened its biscuit portfolio through the acquisition of Fox’s Biscuits, enhancing its market position in premium biscuit segments. Similarly, Lotus Bakeries has expanded its footprint in plant-based and functional biscuits to meet growing consumer demand.

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Biscuits Market segmentation : 

by Flavor Type

Plain
Chocolate
Sour Cream
Cheese
Spiced
Fruits and Nuts

by Product Type

Sweet Biscuits
Savory
Crackers
Filled/Coated
Wafers

Wafers, filled/coated, crackers, savory, and sweet biscuits make up the global biscuits market, which is divided into product segments. A higher compound annual growth rate (CAGR) of 5.35% is anticipated for the global biscuits market's Sweet Biscuits category over the course of the forecast year. Sweet biscuits are a global favorite due to their abundance, high energy content, and delicious flavor. Sweet biscuits are incredibly popular with consumers due to their high nutritional value. The expanding supermarket industry is anticipated to drive growth in the market for fully prepared snacks and improved customer access, which will boost the sweet biscuits segment throughout the forecast period.

by Source

Wheat
Oats
Millets

by Distribution Channel

Supermarket/Hypermarket
Convenience Store
Specialty Store
•Online Retail

The global biscuit market is divided into four segments based on the distribution channel: specialty stores, convenience stores, supermarkets/hypermarkets, and online retail. Over the course of the forecast period, the online retail segment of the global biscuits market is anticipated to rise at a higher CAGR of 4.98%. Because internet commerce offers more savings and a greater selection of products, the online platform gains popularity because it allows customers to order products and have them delivered right to their home.

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 Learn about the top players driving innovation in the Biscuits Market :

1. Britannia Industries
2. Walkers Shortbread Ltd
3. Parle Products Pvt Ltd
4. Burton's Biscuit Company
5. Yildiz Holding Inc.
6. Bahlsen GmbH & Co. KG
7. Campbell Soup Company
8. Nestle SA
9. Kraft Foods Group, Inc.
10. Lotus Bakeries NV
11. Dali Food Group Co, Ltd.
12. The Hershey Company
13. Kambly SA
14. United Biscuits Company
15. Ulker Biskuvi Sanayi A.S.
16. Cornu AG

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