Emerging Markets In Middle East And Africa Offer Growth Potential For Healthy Snacks

Published: 2025-03-26
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Author: falguni mmr
Published in: Business

Emerging Markets In Middle East And Africa Offer Growth Potential For Healthy Snacks

Global Healthy Snacks Market Projected to Reach USD 129.90 Billion by 2032, Growing at a CAGR of 5.8%

The global healthy snacks market, valued at USD 82.74 billion in 2024, is anticipated to expand at a compound annual growth rate (CAGR) of 5.8%, reaching approximately USD 129.90 billion by 2032. This growth is driven by increasing consumer awareness of health and wellness, leading to a heightened demand for nutritious and convenient snack options.

Competitive Landscape and Regional Demand

The healthy snacks market is characterized by intense competition, with key players such as General Mills, KIND Snacks, and PepsiCo focusing on product innovation and strategic acquisitions to strengthen their market positions. North America currently holds the largest market share, attributed to a health-conscious population and the strong presence of established brands.

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United States: Growth and Consolidation

In the United States, the healthy snacks sector has witnessed significant mergers and acquisitions. In 2020, Mars, Incorporated acquired KIND Snacks, a leading healthy snack brand known for its granola bars and other nutritious offerings. Additionally, in October 2024, PepsiCo agreed to acquire Siete Foods, a Texas-based tortilla-chip maker, for $1.2 billion, as part of its strategy to expand its range of healthier snacks. These strategic moves aim to enhance product portfolios and cater to the growing consumer demand for healthier snack options.

Asia Pacific: Opportunities and Trends

The Asia Pacific region presents significant growth opportunities for the healthy snacks market, driven by increasing urbanization, rising disposable incomes, and a growing middle-class population seeking healthier food choices. The healthy snacks market in Asia Pacific is expected to grow at a CAGR of 6.8% from 2024 to 2030. Consumers in this region are prioritizing protein intake and showing a preference for snacks that offer substantial protein content. Manufacturers are aligning with this preference by incorporating protein-rich ingredients into their snack formulations.

Europe: Trends and Acquisition Targets

Europe has seen considerable mergers and acquisitions activity in the healthy food and beverage ingredients market, with corporates and private equity investors tapping into the growth potential of the €100 billion ingredients market. Investors are focusing on understanding the macro drivers behind this fast-moving and complex industry to make informed asset targeting decisions.

Middle East and Africa: Emerging Markets and Collaborations

The Middle East and Africa snack food markets are competitive, with numerous domestic and multinational players vying for market share. Mergers, acquisitions, and partnerships are common strategies adopted by leading companies to boost their brand presence among consumers. The consumer preference for nutritious and healthy snack food on a regular basis is driving the market. In addition, the robust growth of supermarkets and convenience stores that promote brand visibility is contributing to market expansion.

Healthy Snacks Market segmentation :

by Product

Frozen & Refrigerated
Fruit
Bakery
Savory
Confectionery
Dairy
Others

Frozen & Refrigerated, Fruit, Bakery, Savory, Confectionery, Dairy, and Others are the market segments based on product. The market for healthy snacks was dominated by the savory segment in 2024 and is anticipated to continue to keep this position during the forecast period. Working-class individuals and recent college graduates are the segment's main drivers, and for them, delicious, healthful snack products have replaced supper. People can satiate their hunger and avoid overeating during mealtimes by consuming savory snack items. Businesses are creating baked chips with numerous health advantages that are all-natural, non-GMO, multigrain, and low in salt. These chips are low in fat and high in protein and are often made with ragi, soy, and veggies.

by Claim

Gluten-Free
Low-Fat
Sugar-Free
Others

The market is divided into gluten-free, low-fat, sugar-free, and others categories based on claims. The market for sugar-free snacks was the market leader in 2024 and is anticipated to continue to keep this position throughout the forecast period. The demand for sugar-free snacks has increased due to the rising rates of diabetes, obesity, and other lifestyle disorders. These snacks are a tempting choice for people who want to control their blood sugar and weight. Manufacturers have been encouraged to develop and market healthier snack options by stringent laws and labeling specifications. The benefits of low- or no-sugar snacks have been widely recognized and popularized thanks in large part to marketing initiatives and improved consumer knowledge.

by Packaging Type

Jars
Boxes
Pouches
Cans
Others

by Distribution Channel

Supermarkets & Hypermarkets
Online Channels
Others

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Learn about the top players driving innovation in the Healthy Snacks Market :

1. Amul - Anand, Gujarat, India
2. Future Consumer Limited - Mumbai, Maharashtra, India
3. Dabur India Ltd. - Ghaziabad, Uttar Pradesh, India
4. MTR Foods Pvt. Ltd. - Bengaluru, Karnataka, India
5. Dali Foods Group Company Limited - Zhongshan, China
6. Calbee Inc. - Tokyo, Japan
7. Orion Corp. - Seoul, South Korea
8. Inner Mongolia Yili Industrial Group Co., Ltd. - Hohhot, China
9. Want Want China Holdings Limited - Taipei, Taiwan
North America:
10. PepsiCo - Purchase, New York, USA
11. The Kraft Heinz Company - Chicago, Illinois, USA
12. General Mills Inc. - Minneapolis, Minnesota, USA
13. The Kellogg Company - Battle Creek, Michigan, USA
14. Campbell Soup Company - Camden, New Jersey, USA
15. The Hain Celestial Group, Inc. - Lake Success, New York, USA
16. Mars, Incorporated - McLean, Virginia, USA
17. Conagra Brands, Inc. - Chicago, Illinois, USA
18. Snyder's-Lance, Inc. - Charlotte, North Carolina, USA
19. Clif Bar & Company - Emeryville, California, USA
20. Mondelēz International, Inc. - Deerfield, Illinois, USA
Europe:
21. Nestle S.A. - Vevey, Switzerland
22. Unilever - London, United Kingdom
23. Danone S.A. - Paris, France
24. Ferrero SpA - Alba, Italy
25. Orkla ASA - Oslo, Norway
26. Barry Callebaut AG - Zurich, Switzerland
27. Grupo Bimbo, S.A.B. de C.V. - Mexico City, Mexico
28.Fazer Group - Helsinki, Finland

Get answers to critical questions shaping the Healthy Snacks Market

What is Healthy Snacks ?
What is the growth rate of the Healthy Snacks Market?
Which are the factors expected to drive the Healthy Snacks market growth?
What is the CAGR at which the Healthy Snacks market will grow during the forecast period?
What are the different segments of the Healthy Snacks Market?
Which is the fastest growing region in the Healthy Snacks market?
What growth strategies are the players considering to increase their presence in Healthy Snacks ?
What are the upcoming opportunities and trends for the Healthy Snacks Market?
What are the recent industry trends that can be implemented to generate additional revenue streams for the Healthy Snacks Market?
Who are the leading companies and what are their portfolios in Healthy Snacks Market?
What segments are covered in the Healthy Snacks Market?
Who are the key players in the Healthy Snacks market?

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Get a closer look at the game-changing products driving success :

Past Size and Competitive Landscape
• Past Pricing and price curve by region
• Size, Share, Size Forecast by different segment
• Dynamics Growth Drivers, Restraints, Opportunities, and Key Trends by Region
• Segmentation A detailed analysis by segment with their sub-segments and Region
• Competitive Landscape Profiles of selected key players by region from a strategic perspective

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