1 Billion Users.
What started as a humble photo sharing application nearly 8 years ago has burst into the social media scene with tons of new features, algorithm changes and updates along the way elevating the user experience to the beloved Instagram of today, resulting in a whopping 1 billion active users since July 2018.
With such an active (and growing) user base, Instagram is the social media dream. This is the platform where you can let loose your creativity with eye catching pictures and witty captions and brilliant stories through which you can provide your followers a tiny glimpse of your fabulous life.
So what about businesses? Can they leverage the many benefits Instagram has to offer?
Well, as per recent statistics, Instagram is already making waves on the business scene with over 25 million business profiles. As more and more users and advertisers flock to Instagram, ad agencies in Pune are clamoring to capitalize on the multiple business benefits that Instagram has to offer.
However, in order to gain success on Instagram, there are certain steps that businesses need to take. Contrary to popular belief, it is not the number of followers that determines your Insta-success; it is your content, your engagement and your ability to capture your audience.
Creating an Instagram campaign is like creating any other social media campaign. It requires careful planning, loads of research and a dedicated plan. To help you develop an effective Instagram campaign, we have compiled a list of 5 Steps To Your Insta-Success:
Let's take a look:
Research - Study your competitors, find out what kind of posts see the most engagement and pick what works for your business. Having a solid research in place will make it that much easier for you to build an engaging content strategy.
Build - Once you have conducted a thorough study, it is time to build your strategy. Pick and idea or a theme and let your creativity loose! Instagram is the best platform to express yourself in the most creative way possible. Plan out a plethora of posts that will provide a month's worth of engaging content and fit it into a dedicated social media calendar.
Create - Again, go crazy with creativity. The more unique and eye catching your posts, the better it is for your business. Play around with colors, themes, try out witty captions and fun hash tags till you find what works best for your business personality.
Implement- Instagram is a photo sharing app. Which means the main focus of your content should be your image. Invest in photo tools, stellar photography and make sure you post beautifully edited photos that will mesmerize your followers.
Used correctly, Instagram can be the perfect source of information and entertainment for your followers, which will only help your business grow. Though it may seem a bit daunting to stay on top of the social media scene with the rapid updates and changing trends, the right tools and a little commitment will ensure that your Instagram presence serves the best advantage.
One of the best digital agencies that offer effective and assured digital services is Promising Designs Pvt. Ltd. Following a unique work process that allows them to truly get a comprehensive understanding of their clients, working with clients across many industries like real estate, education, healthcare and more, and a dream team of professionals dedicated to elevating the client's business to the highest success, Promising Designs has all the making of the perfect digital marketing partner.