Advertising is a process. One that needs careful planning, thoughtful execution and most importantly, persistent attention. All aspects of advertising have to be carefully mapped out and planned well in advance if you want your advertising campaign to be a successful endeavor. Working closely with your advertising partner and ensuring your objectives are in tune is a crucial part of forming an advertising strategy.
In order to create an effective advertising campaign that works, there is a basic process that all ad agencies in Pune must follow. These 6 steps will ensure that promotional tools are used in the most lucrative way possible, making it easier to reach the end goal.
So without further ado, here are the 6 Steps to Advertising Success followed by advertising companies in Pune:
1) Defining the product:
Before venturing into the planning part of the advertising process, the first and foremost step is to define the product or service that is the subject of the advertising strategy. In order to successfully market the product or service, it is first extremely important to develop a deep understanding of the product or service; its USPs, its pros and cons, how it works, etc. In simple terms, the better you understand it, the better you will be able to communicate it and the better your customer will understand it.
2) Understand your target group:
The second step in developing a successful advertising strategy is understanding the people who are to be targeted for the particular product or service. Understanding consumer preferences, buying patterns, demographic studies, etc are important factors to be considered when studying your TG.
3) Market Research:
The third step that ad agencies in Pune use when developing an advertising strategy is to conduct a structured and detailed study of the market in which the product or service falls; competing products, existing products, latest trends in the market and more.
4) Formulating a budget:
Although this step may fluctuate or change during the course of the campaign, it is essential to have a preliminary budget in place before formulating a marketing plan, in order to ensure that there are sufficient funds to cover all the resources required to make the campaign a success. Based on the initial budget the ad agency may allot adequate funds to different facets of the advertising strategy.
5) Develop a marketing plan:
Once the market trends have been determined and an initial budget has been planned, the next step is to formulate a formal marketing plan. This plan aims at creating a certain place for the product or service in the market and establishing a positioning for the product or service.
6) Communication Media Selection:
Once the plan has been formulated, the next step of course would be finding the right channel of communication or the right media mix. The choice of communication medium is generally made after the target audience and market research is successfully completed. Communication media can include anything from print media like newspapers, brochures, flyers to digital media like Facebook, Google, etc.
These steps are the broad representation of the elements that go into planning an effective advertising strategy. However, there are a lot more nitty-gritty's which have to be considered which may vary from company to company, product to product. In order to successfully formulate the right advertising plan for your brand, it is essential to have an experienced and compatible advertising partner to help you achieve your brand's success.
As one of the experienced advertising agencies in Pune, Promising Designs Pvt. Ltd is well in tune with the nitty-gritty's of advertising and have succeeded in developing a strong client base through ideal advertising and branding strategies. We believe in the power of research, planning and execution and with our unique "True Story" approach, we aim to provide each and every client the ideal solution for their business and their brand.
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