In exhibition stand design, while so much changes, there is much that remains the same. As the business world gets more competitive, as more players invest in trade show booths as an effective marketing tool, the challenge is to design and build an exhibition stand that makes the right impact.
Here are some trends you can use to ensure your expo stand is more than just a simple showcase.
It’s getting really easy to set up VR gear so we’re going to see more and more companies engaging in experiential marketing. Gamification and other engagement solutions are being adopted. Engage a creative exhibition design company to find an experiential marketing opportunity that will attract and engage your audience and create differentiation.
Brand awareness and consistency remains crucial in trade show booth design. A bespoke exhibition stand with customised literature and branding throughout the stand is an effective way of communicating your brand and its values, building brand image and achieving brand recall. Customised stand design, graphics and displays — maybe even a themed stand — can help you stand out and draw footfalls.
The technology space is in a state of constant innovation. Today there are a number of ‘inventions’ you can use to your benefit. Digital graphics are a big draw so you can use display screens to show your logo, corporate films or product videos.
You could also offer inexpensive conveniences such as free WiFi or a charging booth for the visitors’ smartphones. This will offer a seamless way to initiate conversations with visitors, and you can chat about your products while they charge their device. Placing a QR code close to the charging station can encourage visitors to link to your website, YouTube video, etc.
Lighting continues to be a focus as it not only makes the booth more welcoming, it helps to draw attention to unique graphics, important messaging or exclusive parts of the stand. The advancements in lighting technology mean that there are many lighting options to create ambiance on an exhibition stand. Designers will focus on lighting fixtures and LED light walls that complement the branding and stand graphics in the stall.
Designers have realised that although a stand offers limited space and you want the biggest bang for your buck, cramming it is counter-productive. The trend is to respect empty space and not clutter the booth with too much information.
In design too, less is more. Too many static images are to be avoided, as is using too many different fonts and colours. The focus should be to get the message across in the quickest time — a ‘busy’ booth could confuse the main communication.
Professional booth staff is essential. After all, trade shows are a platform for live, face-to-face interaction with customers, so booth staffers will have a major impact on how well you perform. The trend is to select a team well in advance and train them so that they draw in leads and engage visitors effectively. Even a poorly designed booth can be uplifted by a well-trained, highly motivated booth staff.
Exhibiting at an expo or trade fair can be a rewarding experience for your business, but efforts and investments have to be made to reap the best ROI.
Following the trends amplified in this article will certainly go a long way in creating a truly successful exhibition stand design, conveying the most positive impression of your people and business.
Joining hands with an experienced and creative exhibition stand design & build company will ensure results. SEED (Smart Exhibition & Environment Display), a leading Exhibition Stand Design company with over 25 years of real-world experience, can assist with complete Exhibition Design solutionsfrom concept to commissioning. SEED is a one-stop-shop for the complete gamut of exhibition design services — and has both the artistic skills and fabrication knowhow to deliver effective and impactful designs that optimize usage of space, enhance corporate branding and maximize return on investment.
Contact www. smartexhibitiondesign.com
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