What's Trending In Exhibition Stand Design?
Published: 2019-03-09   Views: 202
Author: smartexhibition
Published in: Management
What's Trending In Exhibition Stand Design?

In exhibition stand design, while so much changes, there is much that remains the same. As the business world gets more competitive, as more players invest in trade show booths as an effective marketing tool, the challenge is to design and build an exhibition stand that makes the right impact.

Here are some trends you can use to ensure your expo stand is more than just a simple showcase.

Experiential Marketing

It’s getting really easy to set up VR gear so we’re going to see more and more companies engaging in experiential marketing. Gamification and other engagement solutions are being adopted. Engage a creative exhibition design company to find an experiential marketing opportunity that will attract and engage your audience and create differentiation.


Brand awareness and consistency remains crucial in trade show booth design. A bespoke exhibition stand with customised literature and branding throughout the stand is an effective way of communicating your brand and its values, building brand image and achieving brand recall. Customised stand design, graphics and displays — maybe even a themed stand — can help you stand out and draw footfalls.


The technology space is in a state of constant innovation. Today there are a number of ‘inventions’ you can use to your benefit. Digital graphics are a big draw so you can use display screens to show your logo, corporate films or product videos.

You could also offer inexpensive conveniences such as free WiFi or a charging booth for the visitors’ smartphones. This will offer a seamless way to initiate conversations with visitors, and you can chat about your products while they charge their device. Placing a QR code close to the charging station can encourage visitors to link to your website, YouTube video, etc.


Lighting continues to be a focus as it not only makes the booth more welcoming, it helps to draw attention to unique graphics, important messaging or exclusive parts of the stand. The advancements in lighting technology mean that there are many lighting options to create ambiance on an exhibition stand. Designers will focus on lighting fixtures and LED light walls that complement the branding and stand graphics in the stall.

Limited information

Designers have realised that although a stand offers limited space and you want the biggest bang for your buck, cramming it is counter-productive. The trend is to respect empty space and not clutter the booth with too much information.

In design too, less is more. Too many static images are to be avoided, as is using too many different fonts and colours. The focus should be to get the message across in the quickest time — a ‘busy’ booth could confuse the main communication.

Booth staff

Professional booth staff is essential. After all, trade shows are a platform for live, face-to-face interaction with customers, so booth staffers will have a major impact on how well you perform. The trend is to select a team well in advance and train them so that they draw in leads and engage visitors effectively. Even a poorly designed booth can be uplifted by a well-trained, highly motivated booth staff.


Exhibiting at an expo or trade fair can be a rewarding experience for your business, but efforts and investments have to be made to reap the best ROI.

Following the trends amplified in this article will certainly go a long way in creating a truly successful exhibition stand design, conveying the most positive impression of your people and business.

Joining hands with an experienced and creative exhibition stand design & build company will ensure results. SEED (Smart Exhibition & Environment Display), a leading Exhibition Stand Design company with over 25 years of real-world experience, can assist with complete Exhibition Design solutionsfrom concept to commissioning. SEED is a one-stop-shop for the complete gamut of exhibition design services — and has both the artistic skills and fabrication knowhow to deliver effective and impactful designs that optimize usage of space, enhance corporate branding and maximize return on investment.

Contact www. smartexhibitiondesign.com

Author Bio

This user has not submitted a user bio yet

Article Comments


There are zero comments yet, why not be the first?

You must be logged in to post a comment.

Please log in or register to comment or reply to a comment.

Similar Articles

Logistics Management Courses, Logistics Training, SCM Training, EXIM Training, Import Export Management Logistics Management, Air Cargo Management Training, Logistics Training SCM Courses In Hyderabad,Diploma In SCM,Supply Chain Management Training Institute,Institute For SCM. Institute For EXIM Management,EXIM Training Institute In Hyderabad,Courses In EXIM Management. Warehouse Management Course, Inventory Management Course, Training Institute For WIM, Courses In WIM Procurement Management Training, Institute For Procurement Management, Procurement Management Courses. A Solution That Manage Time And Beat The Stress This Holiday Season Real Estate Is Not A Hobby, It’s A Business - MD Property LLC How To Find Best Contractor Payroll Management Solution In Australia Six Steps To Prioritize And Optimize Business Change Success Best Trading Tips To Stay Ahead Of The Game Kratom Capsules Or Kratom Extracts; What Would You Prefer More? 10 Best Ways To Learn Stock Market Trading Its Time Avail OHS Auditing Services Hire The Best Workplace Health And Safety Victoria Consultants Risk Governance Consultation Services Essential In Risk Eradication 7 Change Portfolio Management Best Practices Ns Global – UK’s Best Management Consulting Firm The Problem With Change Management Metrics How To Prepare For An International Exhibition Business Growth Specialist - To Successfully Help Your Business Grow Business Coaching And Mentoring From The Business Growth Australia Expert Helps You With Better Business Returns What's Trending In Exhibition Stand Design? The Role Of BIM In Improving Construction Safety How Are Business Coaching Workshops Helpful? Why Corporate Management Programs Are Vital To Your Businesses 5 Reasons To Hire A Good Exhibition Stall Design Agency Benefits Of Hiring Professional Business Growth Coach At UpCoach Top Three Benefits Of Joining An Online Business Growth Program Why Virtual Training Programs Are Highly Effective Benefits & Importance Of Attending Business Coach Training Programs Avail The Best Business Coaching For Small Business How To Choose An Exhibition Stall Designer For Your Next International Event Benefits Of Business Growth Coach Check Out Best Business Coaching For Small Businesses

Articles Search

Articlesnow4u.com cannot show any publisher Adsense adverts at the moment, we have decided to create a clone site to give our publishers the opportunity to use Adsense with their articles to create further revenue.

The clone site is Articlesnow4u-Adsense.com your user details and articles have been copied from articlesnow4u.com as of Mon 28th May 16:00 GMT, please can all users check their login details and make slight changes to their articles please.

Featured Articles