Oats Market Overviews
The global oats market has experienced significant growth in recent years, driven by a growing awareness of the health benefits associated with oats, a shift towards plant-based diets, and the increasing demand for convenient and nutritious food options. Oats are a versatile grain used in various food products, including breakfast cereals, snacks, bakery products, and beverages.
Health and Wellness Trends: The increasing consumer inclination towards healthy eating habits has significantly boosted the demand for oats. Oats are recognized for their benefits in weight management, cholesterol reduction, and cardiovascular health, making them a preferred choice among health-conscious consumers.
Convenience and Versatility: Oats are easy to prepare and can be incorporated into a variety of meals and snacks, from traditional oatmeal to granola bars and oat milk. This versatility makes them a convenient option for busy lifestyles.
Rising Demand for Plant-Based Products: As more consumers adopt plant-based diets, the demand for oat-based products, including oat milk, has surged. Oat milk, in particular, has gained popularity as a dairy alternative due to its creamy texture and nutritional benefits.
Oats Market CAGR Estimation:
Oats Market size was valued at US$ 6.38 Bn. in 2023 and the total revenue is expected to grow at 5.48% through 2024 to 2030, reaching nearly US$ 9.27 Bn.
Oats Market Scope and Methodology:
The research methodology involves a combination of primary and secondary research to gather and analyze data comprehensively. The methodology includes the following steps:
Secondary Research:Data Collection: Collection of data from various credible sources such as company annual reports, industry journals, market research reports, financial reports, and online databases (e.g., Bloomberg, Factiva, Hoovers).
Data Analysis: Analysis of historical and current data to identify market trends, growth patterns, and key players. This includes a review of product literature, regulatory frameworks, and other relevant documents.
Primary Research:Expert Interviews: Conducting interviews with key industry experts, including executives, product managers, marketing professionals, and other stakeholders. These interviews provide firsthand insights into market dynamics, trends, and future outlook.
Surveys and Questionnaires: Distribution of surveys and questionnaires to industry participants to gather quantitative and qualitative data on market trends, consumer preferences, and challenges.
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Oats Market Regional Insights:
North America: United States, Canada, Mexico
Europe: Germany, France, UK, Italy, Spain, and other European countries
Asia-Pacific: China, Japan, India, South Korea, Australia, and other Asia-Pacific countries
Latin America: Brazil, Argentina, and other Latin American countries
Middle East & Africa: UAE, Saudi Arabia, South Africa, and other Middle Eastern and African countries
Oats Market Segmentation:
by Type
Instant Rolled Oats
Regular Rolled Oats
Whole Oats Groats
Steel Cut Oats
Because more people are choosing non-processed whole-grain cereal options, wholegrain oats led the market for oats by type, with the morning cereal category expanding at a compound annual growth rate (CAGR) of 3.38%. Customers choose wholegrain oats because they are unprocessed, have entire whole grain fiber, and do not lose any nutrients during the production process.
Other varieties of oats, such rolled oats, are typically utilized in cosmetic items and animal feed.
by Form
Regular Flakes
Powder Flour
by Distribution Channel
Hypermarkets/Supermarkets
Convenience Stores
Online Retail
According to Application, the world market for oats is dominated by the animal feed segment, where rolled and fragmented oats are fed to agricultural animals and cattle. This is the feed that is most commonly used for cattle worldwide. Oats make up 50–70% of the grain mix that is often fed to cattle because of their low cost and high nutritional content. Human food consumption, which is predicted to dominate the oat industry, is driving up demand for foods including oatmeal, porridge, smoothies, and oatmeal bars.
by Nature
Gluten-Free
Conventional
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Oats Market Key Players:
1. The Quaker Oats Company
2. Blue Lake Milling Pty Ltd
3. Grain Millers, Inc.
4. Morning Foods Ltd
5. General Mills, Inc.
6. Avena Foods Limited
7. Richardson International
8. Nestle SA
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Key questions answered in the Oats Market are:
Key Offerings:
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